As Creative Director, John Bricker leads Gensler’s Brand Design studio, an integrated group of multidisciplinary designers and strategists whose award-winning work is based on a deep platform of synthesizing strategy and design. With a broad understanding of the issues facing businesses today, John leads his teams in initiating a holistic approach to a design process encompassing brand development, retail environments, branded workplaces, showrooms, exhibition design, identity, print, and environmental communications.