As a designer I want to remove the stress and danger out of the daily cycling commute. I also want to bring together a bigger & better community of cyclist that will publicize cycling as a better way to commute.
My solution is implemented into the environment where our presence is seen among traffic. Signage with the word "LOOK" will bring awareness to motorist to look for cyclists in dangerous & populated areas. Bike trails reveal routes that provide safe & easy ways to commute through the city on bicycles.