Design Ignites Change - Projects - Drive More Text Less

Kansas City Art Institute

Texting is becoming one of the most popular ways to communicate. It's fast, it's easy and it's fun. Unfortunately too many people text message as they are trying to drive. When people text and drive they take their eyes off what is important: the road, other drivers, street signs, traffic lights, pedestrians, everything. More than 1/3 of drivers ages 24 and under are texting while driving. My goal is to communicate how dangerous texting and driving is and advocate for a change in driving habits.

Greg Gentry
gregegentry@gmail.com

Graphic Design Blog

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December 8, 2011

The 1st method is to put texting and driving statistics on the sides of my car which will educate people as they are behind & next to me at street lights.

The 2nd method is a billboard of 2 car posters with a text running along the sides and they are colliding creating a realistic three dimensional crash with wrinkled paper.

My challenge is to get everyone to think about their driving habits, especially when it comes to texting and driving. Texting is popular and can be addictive. So telling people not to text as they drive is not easy. Driving responsibly needs to be the priority over cell phone texting, not the other way around.

The best way to get my message across is to put it out where the problem is occurring. The solution is to grab drivers' attention out on the road. The use of billboards and other vehicles are the canvas for my message. Before drivers pull out their phones they will see my signs, realize the danger, and stop texting.

Drive More Text Less

Kansas City Art Institute

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