Design Ignites Change - Projects - Sustainable Folgers Coffee

Academy of Art University

Customers drink coffee but don't know that the the modern way to cultivate coffee has a bad influence on the environment. The objective of Sustainable Folgers is to change Folgers' brand identity from a cheap coffee brand to be a sustainable coffee one by only purchasing and selling eco-friendly coffee, and to educate customers to the importance of coffee sustainability. Course: Graphic Design and Sustainability Instructor: Phil Hamlett

Wei Lin Chang
contact@79nm.com

School of Graphic Design

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October 5, 2011

Ten tips to reuse coffee grounds tool kit and coffee can

One of the spreads in the book of the ten tips to reuse coffee grounds

The challenge is how to change Folgers' brand identity from a cheap coffee brand to be a eco-friendly one, and at the same time, promote the importance of sustainable coffee.

Folgers will become an eco-frienfly coffee brand. It will also educate their customers the importance of sustainability by: 1. Providing a tool kit and tips to reuse the coffee grounds. 2. Providing reusable coffee can. On the each can it shows what kinds of animals and how many of them customers have saved.

Sustainable Folgers Coffee

Academy of Art University

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