The Sustainable Sentiment

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Within our community and the U.S. fast-fashion is quickly becoming a crisis. Chains like H&M, Forever 21, and Topshop are contributing to our overall landfill waste. Our group wanted to address this problem. By using organic and reclaimed fabrics we wanted to prove that fast fashion could be sustainable, and beautiful simultaneously. Therefore we decided to design a sustainable diffusion line for the fast fashion, and fast growing Topshop. We want to show our community that fast fashion can be sustainable, and still be affordable, creative, and mass produce-able. Hence, we initiated the clothing line, The Sustainable Sentiment for Topshop.
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Sara Kozlowski
SKozlowski@academyart.edu

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January 14, 2010
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Fixing fast-fashion is not something that can be done quickly. However, our group would measure the success of our project through the education that our local San Francisco community would gain through our education initiative on the fast-fashion crisis. Giving our community options on how we as consumers can change, even in small ways, could have a positive impact on these large chains. Through our project we want to show that not only the company can make things happen, but also the interaction and reciprocity of customers can complete this sustainable cycle

 
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Bringing about change to the fast fashion market is a daunting challenge. However, our group would use this project as an example of how the fast-fashion chains can make small changes to make sustainable clothing. To execute this project, we would want to produce 4-5 clothing items from our 20 plus design choices accompanied by an education initiative on fast-fashion, and how we as customers can take small steps to make it more sustainable. Our repurposed sequins made from film negatives as opposed to plastic (for instance) reflects one way fast fashion corporations could think outside the box. For our goal we would want not only show the way sustainability and beauty can coexist, but that education on the clothing cycle should be a large marketing tool in the fast fashion production.