World Health Day 2010 (Designmatters)
| It was emphasized that every idea needed to circle back to the city as a whole system. |
| Students strived to understand what will make people healthy in an urban setting. |
| 3 motion-based PSAs were received by PAHO for public broadcast across media platforms: cable and television, and/or streamed across Internet channels, and social network platforms. |
| Posters will be part of a Designmatters Exhibition at the Cumulus 20th Anniversary Exhibition in Shanghai, September 2010. |
| Posters will be part of a Designmatters Exhibition at the Cumulus 20th Anniversary Exhibition in Shanghai, September 2010. |
The challenge of this campaign was to look at the intersections of urban health, and the city as a system. Taken into account were how the social determinants- of health in megacities are interrelated, and how they come together to support health.
The students visualized building a healthier and more livable megacity through three motion-based PSAs, which were received by PAHO for public broadcast across media platforms and 15 posters that will be part of a Designmatters Exhibition at the Cumulus 20th Anniversary Exhibition in Shanghai, September 2010.