Design Ignites Change - Projects - Creating Social Value (Designmatters)

Art Center College of Design

In Spring 2010, Designmatters and the Product Design Department at Art Center partnered with Rafael Landívar University in Guatemala City for “Creating Social Value Through Design” studio. The focus of this studio was to address the environmental breakdown and dangerous bloom of cyanobacteria threatening Lake Atitlán, Guatemala. Faculty: Steven Montgomery, Liliana Becerra Students: James Chiang, Emmanuel Darden, Denise Diaz, Jonathan Goldman, Tarangini Jindal, Sara Moore , Jules Moretti, Mariana Prieto

Creating Social Value Through Design
Designmatters at Art Center College of Design
Creating Social Value blog
website developed by the class for the region

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August 4, 2011

Creating Social Value Through Design

Lake Atitlán, Guatemala

Field research in Guatemala, meeting Mayan communities whose economic well-being depend on tourists, especially sales of their unique hand-woven textile-based products.

Atitlán Azul, an initiative to engage and mobilize the whole Lake Atitlán community by co-creating principles, programs and products for sustainable life using the acute pollution problem as catalyst.

The website developed by the class for the region

Faced with the threatening of cyanobacteria in Lake Atitlán, the students were challenged to bring their unique skills and approaches to formulate concepts designed to restore and sustain Lake Atitlán and its people.

After returning from field research in Guatemala, the class focused on developing a variety of projects to help identify opportunities for sustainable development in Lake Atitlán: The class proposes Atitlán Azul, an initiative to engage and mobilize the whole Lake Atitlán community.

Creating Social Value (Designmatters)

Art Center College of Design

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