ECODE project

ECODE aims to inform consumers and aid socially responsible shoppers by providing a clear and consistent graphic code for product labels. With the current proliferation and confusing mix of advertising and product information, consumers do not have the time or relevant expertise to navigate packaging for facts that are pertinent to their concerns. Whether motivated by social responsibility or health concerns, shoppers need clearly recognizable guidelines to help in forming their decisions. ECODE is a prototype labeling system that simplifies and clarifies product information. Course: Graphic Design and Sustainability Instructor: Phil Hamlett