Climate change is one of the biggest issues around the world in our times. That is why there have been countless campaigns and websites that address climate change but they are ineffective to the majority of the population because their strategy, intentional or unintentional, speak to a small audience - environmentalists.
Lazy Green is a perfect product tailored toward lazy environmentalists. It gives the users enjoyment since it is a game, and because it provides easy energy saving information and helps performing the task, it is accessible and useful. Also, the iPhone is a hand held device, so it is effective in changing a person’s habit.