Design Ignites Change - Projects - Branding the Future

Portfolio Center

Future Foundation offers youth programs and services that are comprehensive and holistic. Among the goals the organization seeks to empower and equip youth to assume active ownership of their futures. Utilizing research and strategy provided by KLS Public Relations, Atlanta-based designer Eric Golev-Miller is leading a team of talented Portfolio Center students through the rebranding of the organization.

Eric Golev-Miller
Golev-Miller Ltd.
eric@golev-miller.com

Future Foundation
Portfolio Center
Golev-Miller Ltd.

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February 2, 2011

Understanding youth culture begins with understanding the language of the streets.

Heated design discussions always end well when pizza is involved.

Effective design for the community begins with knowing the community.

Atlanta-based designer Eric Golev-Miller (L) leads a Portfolio Center design team through an identity exercise.

Portfolio Center design and copywriting team members L-R: Ryan Howard, Adam Hook, Leilani Silversten, Janavi Kothari, Claire Whitehead

The challenge is to create a primary identity for the Foundation that communicates its involvement in the lives of at-risk youth in the community. The Portfolio Center team must also deploy sub-identities for several programs the Foundation operates. The sub-identities will serve to attract youth to the programs.

The solution is to create identities that communicate broadly. The primary identity will reinforce the Foundation’s core values to the world at large, while the sub-identities will speak a direct, meaningful language that is relevant to at-risk youth.

Branding the Future

Portfolio Center

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