• Trans
  • Trans
  • Trans
  • Trans
  • Trans
    • Trans
    Trans
    Trans
    Trans
    Trans
    Trans
    Trans
     

    Healthy Bodegas

    Sidebar_participants_230px

    School of Visual Arts

    Sidebars_themes
    Thm_clrd_28 Thm_clrd_30 Thm_clrd_34
    Sidebars_aboutproj
    The New York City Department of Public Health's Healthy Bodegas Initiative works with bodegas (small corner stores) in the city’s underserved communities to stock and promote more healthful foods and to raise nutritional awareness and encourage the purchase of healthy food. The design team explored opportunities to further the Initiative’s impact, particularly in Bedford-Stuyvesant, one of the target neighborhoods. To better understand the key players and challenges faced, the team interviewed Initiative staff, bodega owners and partners, in addition to examining several bodegas and observing a cooking demonstration.
    Sidebars_links
    Healthy Bodegas
    Impact! Design for Social Change
    + Share(close)
    Email (close)
     
    Sidebars_last_modified
    September 8, 2010
    • Trans
    Healthy_bodegas_image_1
    The design team focused on visibility to sustain the Healthy Bodegas Initiative after the intervention cycles end.
    Healthy_bodegas_image_2_replacement_sm
    For example, punching through the visual clutter of the storefront, a bold, consistent voice communicates to passers-by on the street that changes have been made inside.
    Healthy_bodegas_image_3
    The final deliverable is loose leaf and packaged in a folder for convenient dissemination.
    Healthy_bodegas_image_4
    The folders include an overview of the research, design briefs and visual voice templates.
    Healthy_bodegas_image_5
    A sample of one of the design briefs. This one details the experience design for an engaging outdoor cooking demonstration with an emphasis on connecting to the community.
    Sidebars_challenge

    The Healthy Bodegas Initiative outlined their core challenge as sustainability. The Initiative works directly with target bodegas for seven months at a time. The problem is, how can their efforts be sustained after that direct engagement ends?

     
    Sidebars_solution

    With a focus on visibility, the team developed a series of design briefs to engage and empower bodega owners and community residents to keep the momentum going. Briefs include a consistent visual voice, a stoop-line stand kit, a guide to store sightlines, tips for outdoor cooking demonstrations and a community cookbook.

     
    Contact

    Email Design Ignites Change
    Press Inquiries

    Connect to Design Ignites Change

    Footer_facebookFooter_linkedinFooter_twitter

    Stay up-to-date

    Rss_icon Subscribe via RSS

    © 2012 Design Ignites Change
    Copyright Information