Design Ignites Change - Projects

School of Visual Arts

The need for blood in the area served by the Community Blood Center of the Ozarks has grown by more than 60% over the past ten years. For decades, the baby boom generation has been a primary supporter of the nation’s blood supply. As this generation ages and becomes ineligible for blood donation, it is vital that younger blood donors are recruited. Encouraging blood donation at an early age can form a habit that will last a lifetime.

Cedomir Kostovic
CedomirKostovic@MissouriState.edu

Impact! Design for Social Change

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November 4, 2011

The typographic design is based on different human blood types A, B, AB and O.

Text dispels fear and and the excuses young people have around blood donation.

Billboard application.

Bus shelter application.

iPhone apps.

The challenges of this project are to; overcome young people‘s prejudices toward blood donation that are based on fear and ignorance; come up with visual solutions that are educate, inform and persuade; form a habit of donating blood among young people that will last increasing the donor base.

Guided by facts about blood donation, I designed a striking awareness campaign aimed at a younger audience. The campaign dispels fear, educates and encourages participation in blood donation. The basic typographic design, based on A-B-AB-O - different blood types - can be adapted to any format and medium.

A-B-AB-O

School of Visual Arts

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