Designers Respond to the Haiti Crisis

When natural disasters occur in regions throughout the world the call goes out for aid, assistance, supplies and donations. On January 12, 2010 Haiti experienced a catastrophic earthquake. The advanced graphic design students at The Art Institute of California – Sacramento considered the contribution that could be made through the power of communication design. Using the American Red Cross as the communication platform, the advanced student design team created an integrated fund raising program that included, event branding, nomenclature elements and a variety of compelling graphic format applications.