Opportunities for Peruvian Artisans

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Colores & Creaciones is a retail group in Cajamarca, Peru that represents nine handcraft artisan workshops. The artists utilize sustainable, ancestral techniques while incorporating modern aesthetics into their work. Their products include ceramics, jewelry, textiles, and toys. The group wishes to expand to a larger domestic and international market. In order to accomplish this goal, they require a strong brand identity and eCommerce website to represent the artists and their culture.
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Lisa Fousek
fousek.5@osu.edu

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November 12, 2010
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02logo
Colores & Creaciones mark + logotype
03brochure1
Two pages from the brochure
04brochure2
Two pages from the brochure
05web
Sample web-page from site
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To create a visual communication system that allows potential customers and organizations that support fair trade and socially responsible products to easily find Colores & Creaciones, and to perceive the group as both authentic and professional.

 
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Senior thesis project by Lisa Fousek, Visual Communication Design major, Department of Design, The Ohio State University. Peter Kwok Chan + Paul Nini, faculty advisors.