To create a visual communication system that enables grocery shoppers to make informed buying decisions concerning produce. In-store communications are provided, such as free-standing signs, labels that describe how to identify fresh produce, and take-home recipe cards and booklets. A companion website is also provided.
Senior thesis project by Shaina Meyers, Visual Communication Design major, Department of Design, The Ohio State University. Peter Kwok Chan + Paul Nini, faculty advisors.