The challenge is to encourage the act of reading on the go and better expose people to the expanse of literature that is out there to be read in the world.
By hiring a team of readers to pick short, meaningful texts to be used as the content of this app along with a team of programmers to orchestrate the content within a weekly feed and within the confines of the iPhone, the Readwell app should be well suited to encourage growth and inspiration in the field of literature.