The student design team was challenged to create an appropriate and memorable brand statement and point–of–view for Omni Youth Programs. This core brand was to be extended to the various programs and educational benefits of the client organization. An implementation system was to be created to encourage a consistent application and production process.
A new brand signature, promotional line and graphic guidelines were created by the Art Institute of California–Sacramento student design team. The new graphic look-and-feel captured the spirit, dedication and commitment of the Omni Youth Programs organization.