Omni Youth Programs Aided by Designers

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Graphic design students at the Art Institute of California–Sacramento worked as a team to improve the brand presents and visual communication capabilities of Omni Youth Programs. Since 1979 this non–profit organization has provided Sacramento County with free drug and violence prevention counseling. In addition their dedicated staff has provided skill building and empowerment programs to the homeless and low-income youth and families. Through graphic clarification and systems application the organization is better equipped to communicate with the community and the ever-increasing audience of those in need.
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Holly A. Hadley, Faculty
hahadley@aii.edu

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November 16, 2010
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Brand Signature for the Omni Youth Program, Sacramento, California.
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Web Site Template for the Omni Youth Program, Sacramento, California.
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The student design team was challenged to create an appropriate and memorable brand statement and point–of–view for Omni Youth Programs. This core brand was to be extended to the various programs and educational benefits of the client organization. An implementation system was to be created to encourage a consistent application and production process.

 
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A new brand signature, promotional line and graphic guidelines were created by the Art Institute of California–Sacramento student design team. The new graphic look-and-feel captured the spirit, dedication and commitment of the Omni Youth Programs organization.