Design Ignites Change - Projects - Pacific Health Club Brand Fights Obesity

The Art Institute of California - Sacramento

American Samoa is ranked as number 7 globally for a population that is suffering from high levels of obesity. The Pacific Health Club (PHC), a nonprofit organization, promotes exercise and a healthy life style specifically for Pacific Islanders. Communicating directly to this audience required a strong graphic brand to compete for visibility in the competitive health and exercise market. The Graphic Design department of The Art Institute of California–Sacramento volunteered to create a new and effective marketing personality for the PHC organization. Under the theme line “Choose Change” a brand program was developed. This effort resulted in the design of the primary graphic elements and implementation applications including: Stationery System, Web Site, Promotional Flyers, Marketing Brochures, etc.

Julia Ruess, Instructor

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February 18, 2011

Pacific Health Club Primary Brand Signature

Brand Implementation: Web Site

Brand Implementation: Social Media

Brand Implementation: Promotional Brochure and Business Card

Brand Implementation: Promotional Flyer

The student design team was challenged to create communication elements that were to be directed to a specific culture. Their message concerned critical health and life style issues pertaining to a large percentage of their audience. Awareness and sensitivity to these issues were critical to the success of the brand program.

The Pacific Health Club brand design uses a color palette that reflects the history of the Pacific Island culture. The use of this palette, along with symbolic applications and appropriate typographic elements, creates a spirit of positive activity and accomplishment. The launch of the total communication program has encouraged the PHC members to improve their life and to “Choose Change”.

Pacific Health Club Brand Fights Obesity

The Art Institute of California - Sacramento

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