Giving RoHS Certification New Life

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The RoHS (Restriction of Hazardous Substances) Directive (2002/95/EC) is an existing set of guidelines that governs the consumer electronics manufacturing industry, restricting the use of six hazardous substances in electronic products. MFA student Vincent Lo reinterpreted the RoHS standards and created a branding and audit system that gives visual unity to the compliant products and a way to display the exact amount of hazardous substances found within. Course: Graphic Design and Sustainability Instructor: Phil Hamlett
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Vincent Lo
contact@79nm.com

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October 5, 2011
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Manufacturers claim compliance to the RoHS, but there are no recognizable brand standards to which companies can adhere. Additionally, there are no aspirational qualities to be found within the certification itself — it's an engineering standard with little prestige or recognition.

 
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In addition to creating a brand where there was none before, Vincent has provided much-needed life to a tedious set of engineering regulations. In making the RoHS certification a covetable designation, he has secured it new relevance within the industry.