Design Ignites Change - Projects

The Art Institute of California - Sacramento

More often than not, college students gravitate towards convenience foods due to lack of time, finances, and general knowledge on how to cook. Students of the Design Team I and II Graphic Design course worked together to develop a way to bring nutritional awareness to the United States collegiate population. A promotional campaign was developed which included a website, iPhone application concept, print materials and an on-campus cooking show.

Holly Agundes, Instructor
hagundes@aii.edu
916 230 1362

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June 26, 2011

"Hunt and Gather" Informational Magazine. The publication contains healthful recipes and cooking tips for the student audience.

"Hunt and Gather" Web Site Homepage. The student audience is able to access recipes, cooking tips and view cooking demonstration videos.

"Hunt and Gather" iPhone App Concept. The app will provided access to nutritional information, recipes, cooking tips and demonstration videos.

Inspired by Jamie Oliver's Food Revolution, which targets nutritional at the elementary school level, the students were challenged to create an informational and interactive system which would encourage college students to eat more healthfully.

The Design Team students determined that education and community interaction were the keys to ignite this change in the students. The team developed the theme of "Hunt & Gather". The belief is that peer motivation, community goals, and healthful recipes and cooking tips would encourage a change in student lifestyle.

Hunt and Gather

The Art Institute of California - Sacramento

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