• Trans
  • Trans
  • Trans
  • Trans
  • Trans
    • Trans
    Trans
    Trans
    Trans
    Trans
    Trans
    Trans
    Award_ribbon
    2011 Idea Award Winner

    The Grand Assembly

    Sidebar_participants_230px

    School of Visual Arts

    Sidebars_themes
    Thm_clrd_34 Thm_clrd_38 Thm_clrd_28
    Sidebars_aboutproj
    The Grand Assembly is a curated online community showcasing a generation of 60 and older creatives to a wider audience through their craft and life stories told in the form of individual video portraits. This multimedia web platform is built as a stage for their work, empowering them to become entrepreneurs with the ability to sell, be commissioned or teach. The Grand Assembly seeks to bridge this generation to younger generations so that a healthier perception of aging is promoted in our society. It is a social network powered by the stories of its community and made economically sustainable by their work.
    Sidebars_moreinfo

    Lillian Lee
    hello@lillilee.com

    Sidebars_links
    Gallery 307 / The Carter Burden Center
    A Grand Person / Marty Spielman
    + Share(close)
    Email (close)
     
    Sidebars_last_modified
    October 25, 2011
    • Trans
    • Trans
    Project_in_progress
    A promotional spot featuring the community's members.
    Intro_faces-01
    The beta community will feature Alexa Grace, 63, Miniatures Artist; Marty Spielman, 71, Ketubah Artist; and June Terry, 80, Fabric Artist.
    Thegrandassembly_website_top_home_web
    The homepage of thegrandassembly.com features a different creative every few weeks, highlights new work posted to the site and is the jumping off point to a shop and a blog on creativity and aging.
    Thegrandassembly_calltoaction
    Promotional postcards serve as a call-to-action for the receiver to reach out to a grand person in their life. It will be distributed at craft related venues, leading people to thegrandaassembly.com.
    A video portrait of June Terry, who talks about growing up and why she has been making things her whole life.
    Sidebars_challenge

    Society tends to focus on the endeavors of the younger generations, while not engaging the generations that came before. We are in a longevity revolution with people living longer lives. It is necessary to create social relevance for older generations since it impacts both the social and economic well-being of society.

     
    Sidebars_solution

    The Grand Assembly presents an intimate look at the life and work of older creatives via individual videos, profiles, and projects online. Accessibility to their work and stories is a primary goal, with the hopes of bringing to them incremental income over time. Along the way, we also hope to change the perception of aging.

     
    Contact

    Email Design Ignites Change
    Press Inquiries

    Connect to Design Ignites Change

    Footer_facebookFooter_linkedinFooter_twitter

    Stay up-to-date

    Rss_icon Subscribe via RSS

    © 2012 Design Ignites Change
    Copyright Information