Shining a Light on Cannabis

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In partnership with GOOD Magazine, the Academy of Art University’s School of Graphic Design mobilized its students to deploy design to address real problems within the city of San Francisco. GOOD Magazine challenged students to address intractable social and sustainable problems that confront the city. Undergraduate and graduate students identified, researched, and tackled these challenges with unique, sustainable solutions. Student teams were asked to consider involving the communities in devising the solution to the problem at hand. Team Agriculture: Astra Sodarsono. Instructor: Phil Hamlett.
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Phil Hamlett, Instructor
contact@79nm.com

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September 30, 2011
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Cannabis is the number one cash crop in America. In California, the cannabis industry generates over 15 billion dollars annually, yet the state of California is in a dire financial strait with over 69 billion dollars in debt.

 
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Using the wine industry as a model, Team Agriculture intends to clear the negative perception of the cannabis industry. An industry association — the Greenhouse Cartel — would promote the Bay Area as a Mecca for cannabis tourism with the proper branding and marketing such an undertaking would require.