Take Me to the River

Philadelphia is bordered by two rivers, both with the potential to enhance citizens quality of life. Through an extensive civic engagement process backed by the mayor, 15 neighborhood associations developed a long-term vision for a 7-mile stretch of waterfront along the Central Delaware River. Their final plan included beautiful greenways, commercial development and an extension of the city grid. After the design process, the 15 neighborhood associations formed their own non-profit organization to be advocates and overseers of the riverfront's development. The challenge was to brand this group as one entity, Central Delaware Advocacy Group.