Design Ignites Change - Projects - Game On! Claim Your Fame

School of Visual Arts

Inspired by my childhood of insecurities and undertaking a mentor role for my younger brother, I conceptualized a platform to inspire and empower kids locally. Leveraging their desires for fun and competition, the brand is based around gaming to instill the values of teamwork and self-confidence.

Jacqueline Minkler
www.jackyminkler.com
jackyminkler@gmail.com

Impact! Design for Social Change

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November 7, 2011

Game On! – logo & slogan.

Initial interface design concept: A social networking opportunity for teens to interact with their community virtually, while encourages and promotes live events.

Two facets of the company: The Team – encouragement of community support & interaction. The Player – empowerment to increase self-confidence & personal improvement.

The fight against SPRAWL - “the spread of drive-everywhere-in-a-car suburbs that lack connection & communities.” Children growing up in a world of isolation are being deprived of important core values. Self-confidence & a trustworthy support system are key in providing guidance for future success in a child’s life.

Game On! is a business model that provides a unique experience, combining community engagement and self-empowerment for teens. An intriguing, competitive edge brings new excitement to draw kids out of their homes & interacting outdoors, by ironically leveraging their inevitable use of current technology.

Game On! Claim Your Fame

School of Visual Arts

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