DayLife

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Our project for the Lower East Side Business Improvement District (LES BID) developed concepts for a series of events to be held across four Sundays in Orchard Street. The ‘DayLife’ events aimed to boost day-time foot traffic and change perceptions that LES is an area only for nightlife. Each of the four Sundays had a theme highlighting the unique characteristics of the Lower East Side.
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Zennie McLoughlin
zennie1@gmail.com

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November 7, 2011
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Postcard promoting the DayLife events.
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Posters promoting the DayLife events.
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Posters promoting the DayLife events.
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Historic Orchard Street has many vacant store fronts and lacks day time foot traffic, there is a perception that the Lower East Side only offers nightlife and restaurants. However four blocks of Orchard Street are closed to cars each Sunday presenting an opportunity for a street event to promote and revitalize the area.

 
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The DayLife series of street events promotes Orchard Street and LES as a destination for more the nightlife. Running across four Sundays with different themes relating to LES; Food - LES is more then Pickles, Art - LES is more then Graffiti, Dating - LES is more then Harry meets Sally, Nightlife - LES is more then DJs.