Historic Orchard Street has many vacant store fronts and lacks day time foot traffic, there is a perception that the Lower East Side only offers nightlife and restaurants. However four blocks of Orchard Street are closed to cars each Sunday presenting an opportunity for a street event to promote and revitalize the area.
The DayLife series of street events promotes Orchard Street and LES as a destination for more the nightlife. Running across four Sundays with different themes relating to LES; Food - LES is more then Pickles, Art - LES is more then Graffiti, Dating - LES is more then Harry meets Sally, Nightlife - LES is more then DJs.