Design Ignites Change - Projects

School of Visual Arts

local(focus) spotlights the Berkshire Taconic Community Foundation in creating greater impact for local good. Based on storytelling, the initiative emotionally engages the community through the use of short films, supported by a web platform, regional outreach and an interactive event to coincide with the organization’s 25th anniversary. The effectiveness of the year-long campaign is established through thoughtful consideration to design, financial stability, the foundation's resources and ultimately the community's motivation to act.

Jen Odegaard
Odegaard Creative
jen@odegaardcreative.com

Impact! Design for Social Change
Berkshire Taconic Community Foundation

+ Share

November 7, 2011

The Berkshire Taconic Community Foundation has positively impacted hundreds of local individuals, many of whose stories have yet to be told.

2-minute films feature touching stories of hardships overcome through local action for positive change.

local(focus)’s premier event for the community culminates with Berkshire Taconic’s 25th anniversary celebration.

Posters for local(focus)’s premier event feature a QR code, allowing viewers to preview films on mobile devices.

The web platform for local(focus) allows viewers to share videos, learn about individual opportunities and engage with the Berkshire Taconic Community Foundation.

For 24 years, the Berkshire Taconic Community Foundation has been a regional resource for those in need or wishing to contribute. But few people know it exists. How do you communicate the impact of the organization within the region? Ultimately, how do you get more people involved with their local community foundation?

Through visual storytelling, local(focus) emotionally engages the community in narratives of regional hardship overcome, inspiring individuals to make their own impact for good through the Berkshire Taconic foundation.

local(focus)

School of Visual Arts

Contact

Connect to Design Ignites Change

Stay up-to-date