While living in Arizona, William began to pay attention to run-down, abandoned buildings that ordinarily went unnoticed. Noting that the lack of activity in these buildings creates a generally unpleasant atmosphere that sometimes leads to crime, William wondered what could be done to inspire revitalization efforts.
William digitally projected facts and thoughts on the abandoned buildings. Passersby were given questionnaire cards which asked how often they passed by the building and what they learned from the presentation. These were designed to get people to care about the buildings and recognize their potential.