our•water

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our•water is a global initiative attempting to redefine the way that people think about water. The program aims to bring together individuals concerned about the future of water by creating a framework enabling education, communication, and action. Through the creation of a comprehensive platform including an awareness campaign, partnership strategies, international branding, and social networks, our•water enables individuals to share their unique assets and expertise to help solve water problems at the local, national, and international levels.
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Fred Murrell
RMCAD
fmurrell@rmcad.edu

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March 25, 2009
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our•water
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our•water's mark has been designed with an international mission in mind.
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Education, communication, and action: the three cornerstones of our•water's strategy.
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The our•water website and social networking platform is a key component of the solution.
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Mobile applications are one of the awareness tools used to inform people about the nature of the water crisis.
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To create a communications strategy addressing the problems associated with the global water crisis, including issues surrounding drought, poverty, health, environment, business, and government.

 
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The problem of water is vast and complex. our•water does not address any of the numerous issues we face specifically; instead, it creates a system enabling individuals possessing passion and expertise to work together to solve the problems facing them on many levels.