Design Ignites Change - Projects

School of Visual Arts

Our goal was to initially focus on our appreciation of our local bus drivers. With the addition of our social network (iheartm15.com) and merchandise, we hope to inspire other bus communities to share their bus experiences and appreciation for their local bus drivers. As a team, Kathleen Fitzgerald and Lizzy Showman acted as art directors, designers, and activists behind this project.

Kathleen Fitzgerald
I Heart M15
kathleenmariefitzgerald@gmail.com

I Heart M15

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January 3, 2012

Not only is the M15 line the second busiest in the nation, it is also a big part of our own daily commute. Witnessing the long hours and sometimes hectic atmosphere the M15 bus drivers experience is part of the reason we connected with the bus line and decided to do something to show our appreciation.

We developed a social community that acknowledges the M15 bus line community. Visitors and users are invited to create profiles and share videos and posts, all dedicated to their local bus drivers and commuters. The site was launched and initiated after a special delivery of custom, seat cushions to fifty M15 drivers.

I Heart M15

School of Visual Arts

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