Design Ignites Change - Projects - PCI Health Outreach (Designmatters)

Art Center College of Design

Project Concern International (PCI) is a global health and humanitarian aid organization dedicated to community-led development and saving the lives of children and families around the world through integrated, holistic programming. In Spring 2008, PCI partnered with Art Center to expand and improve outreach for its mobile health care clinic program in Tijuana, Mexico. This project was hosted by the Designmatters department at Art Center College of Design.

PCI: Health Outreach Clinic
Project Concern International (PCI)
Designmatters at Art Center College of Design

+ Share

August 4, 2011

Team Permanate positioned the mobile clinics as scouting agents that assess the community conditions, provide access to healthcare resources, and lay the groundwork for permanent clinics to succeed.

Team Extreme Mobile created a three-way system to deliver and sustain community healthcare in remote regions of Tijuana. It includes educational tools and leave-behind items for the community.

Clinica Mobil recognized the promotoras as the core of the mobile healthcare system and fcused on their needs, and how to recruit and sustain a new generation of promotoras.

Several components, as well as campaign posters advertising the rewards of being a promotora, give promotoras more prominence and serve as recruitment tools for future volunteers.

Team Punto created Leucocita, Tijuana's Champion of Good Health. The character is used for providing health advice through the use of posters, photographs, and vitamin or condom packaging.

Students were challenged to find integrated solutions for PCI’s mobile healthcare operations and improve on communication strategies to support the clinic’s outreach in high-risk and remote communities in Tijuana, Mexico.

Each team explored a different component of PCI’s operations and designed campaigns that work concurrently. Together, these projects provide for a more dynamic mobile clinic and outreach program that empowers the communities, while satisfying the needs of current promotoras and attracting a new generation of volunteers.

PCI Health Outreach (Designmatters)

Art Center College of Design

Contact

Connect to Design Ignites Change

Stay up-to-date