Gang Violence Prevention (Designmatters)
| This campaign channels boredom in a positive direction through buttons, stickers and videos which contain a number kids can text with the 'BORED' for information on activities happening that day. |
| This campaign presents kids with unexpected occupations available to pursue in an effort to avoid hopelessness. Youth is invited to visit MySpace for more information, including steps for preparation. |
| This campaign consists of a self-contained game that demonstrates that even a minor wrong choice can have destructive reverberations that could determine a harmful path in life. |
| Through posters and flyers this campaign reveals little-known facts about the corporations that trade on thug-life imagery to sell products. They also invite the reader to MySpace to share their views |
| This campaign consists on the publication of a 'zine' - small circulation, informal magazine with comics, news and affirmative messages designed to encourage kids who are resisting gang culture. |
The goal of this studio was to develop positive communication campaigns that would deter youth from violent, gang-related activities by encouraging involvement in local community-based programs and providing an alternative outlet for youth activity.
Students presented Flintridge Operating Foundation and NW ECHO partners with instructions on how to implement and sustain each of these campaigns, thus making them available for immediate use in the community. The Foundation has already began implementing them.
